Small Business - Big Impact Academy Open for Applications - Extended through December 15

We are now accepting applications from current business owners for participation in the 2021 Small Business - Big Impact Academy. The application deadline has been extended to Tuesday, December 15. The academy is designed to serve people of color and immigrant business owners and entrepreneurs. The initiative is funded by the American Library Association’s Libraries Build Business grant as part of a Google.org initiative.

Small Business – Big Impact Academy will give you the fundamental knowledge and hands-on skills necessary to sustain and grow your business. All sessions are developed and presented by local business consultant Dr. Pafoua (Pam) Her. Interested? Apply here.

Academy Objectives:

  • Determining and understanding your target market
  • Completing a needs analysis to identify value and relevancy
  • Understanding and developing sales and marketing strategies
  • Identifying ways to increase customer service satisfaction
  • Distinguishing management from leadership
  • Formulating effective team building activities
  • Familiarity with financial statements
  • Understanding forecasting, budgeting, and financing
  • Identifying and developing growth strategies

What’s in it for you? 

  • Increased knowledge in critical foundational areas of a successful business such as target marketing, customer service, marketing, leadership, team building, and financials.
  • One-on-one consulting opportunity.
  • Hands-on development of key strategies for sustaining and growing business.
  • Technical knowledge from diverse experts in crucial areas of business development and management.

Program Schedule

All program sessions will be virtual and offered via Zoom on the first and third Tuesdays February through May, 6:00-8:00 p.m. The first 45 minutes of each session is open to the general public. If you are selected to participate in the Academy, you will attend the full sessions and complete tasks between sessions. 

  • February 2 
  • February 16 
  • March 2 
  • March 16 
  • April 6 
  • April 20 
  • May 4 
  • May 18